For over a half-century the Broncos brand has provided Denver's community with a shared heritage. In 1960, historic Mile High Stadium hosted the Broncos, Denver's first professional sports team, AFL charter season. The stadium, originally constructed in 1948 for Denver's minor-league baseball team, served as a tangible manifestation of the "Mile High" identity, the "5280 Ethos," until its deconstruction in 2002.
Although, the Broncos no longer play in the original stadium, fans continue to associate home games at "Sports Authority field at Mile High" with historic Mile High Stadium. Jim Saccomano, Broncos' VP of Public Relations, effectively summarizes Mile High stadium's rich legacy,
"Mile High Stadium was the birthplace of Broncomania. The stadium nurtured both the fans and the team, and watched Broncomania become a national phenomenon."
Denver Broncos '12
AFC West Champions. Trending National Media Icon. Super Bowl Contender.
In 1997-1998, the Broncos won back-to-back Super Bowls under John Elway's command. Many Bronco fans cite those years as the "glory days," considering the 1998 team (14-2 record) the best in the franchise's illustrious history.
Does this '12 team deserve comparisons to the '98 Denver Broncos? Is Broncomania witnessing the return of a dynasty?
Denver, more than just a city - The 5280 Ethos.