"Winning isn't everything, it's the only
thing." -Vince Lombardi.
It's fitting that the NFL's ultimate prize, the
Lombardi Trophy, memorializes an individual who set the standard for
"greatness" in professional sports. Each NFL season, only one team
can be immortalized within Lombardi's timeless legacy. Football is war - one
winner, one loser - and "effort" awards are not given to teams who
play hard, but fall short.